Off topic from most of my writing, but I’d like to touch on another interest of mine by introducing a product that recently caught my attention.
For the average shopper, makeup typically comes from mass outlet stores like Wal-Mart, CVS, Target, and on occasions, Sephora. Ulta Beauty is also another retailer people shop at for their beauty essential needs through enticement coupons and promotional sales. What if you could take a picture of someone wearing a color of eye shadow, foundation, or even lipstick you wanted to wear without having to hunt for it in-store? What if you couldn’t wear a particular brand due to allergies or simply because they were too expensive? You might have to give up on the hunt, but times are changing.
New technologies are being developed every day and today I’d like to spread the word about Mink. This 3D Makeup Printer was developed by Grace Choi, a graduate of Harvard Business School, to target precisely those people I’ve referenced. Her age market is younger female clients from the age range of 13 to 21, which doesn’t seem reasonable given her device will cost around $300.00. However, I can easily see it becoming a Christmas or birthday gift for a young adult that could be shared with her friends, siblings, and even her mother. Or the other way around.
Choi gives women the ability to take control of their beauty trends by promoting a sense of empowerment. We no longer will have to rely on the manufacturing companies of big brand names to produce those seasonal colors we can only find during specific times of the year or even those limited edition colors most often sold out after a few weeks of being on the shelves. We will no longer be captive to the retail market which forces us to cater to their determination of what is fashionable and when.
I can see a few things appearing in the market about this which would be interesting to delve further into, such as copyrights and patents. Will the future make it illegal for Mink to use a “limited edition” color produced by, say, Urban Decay? It opens a new world of thinking and I’m very excited to see where Grace Choi, serial designer, goes with Mink.
Food for thought: how many makeup users out there hold onto a “limited edition” color of eye shadow, blush, lip gloss, or lipstick beyond the expiration time simply because of how expensive that shade was? Or even because of how hard it was to get in the first place? Plenty. I foresee this new method of printing makeup bringing about a new revolution. Was I the only one that wasn’t disappointed to see the small sample palette being as tiny as it was? I believe this will be one of the better ways to ensure people use their makeup for the few months it’s viable without feeling remorse at throwing away the unused portion or holding onto it past expiration because they can’t obtain it again.
For more information, please stop by: http://l.aunch.us/sYd7